Sarah Pink is an Distinguished Professor and Director of the Digital Ethnography Research Centre in the School of Media and Communication at RMIT University, Melbourne, Australia. Her research is international and interdisciplinary and brings together applied ethnographic practice and theoretical scholarship. To the critical study of markets she brings ethnographic expertise and processual understandings of innovation, improvisation, consumption and how these are emerging into digital and big-data futures. Sarah’s work has been funded by research councils and foundations in UK, Australia, Sweden, Spain and the EU, and through industry partnerships. See Sarah's publications here.