Gerda Gemser is Full Professor of Design and Business at RMIT University of Technology and Design. She is one of the five distinguished full professors appointed by RMIT University to stimulate research on design. Her research is focused on management in creative markets and design in particular. Some of her research concerns are: innovation dynamics in creative markets; innovation processes of organisations serving creative markets, and innovation by design (thinking). She has published in leading management and design journals such as Organization Science, Organization Studies, Journal of Management, Journal of Product Innovation Management, and Design Studies. See Gerda's publications here.